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Orange and Int@j announce the EU funded Startups’ Landscape and Gap Analysis results

Under the patronage of the Minister of Digital Economy and Entrepreneurship, H.E Ahmad Al Hanandeh, Orange Jordan and Information and Communication Technology Association of Jordan (Int@j) announced the results of the Startups Landscape and Gap Analysis study, launched by int@j and StartupJo on behalf of Innovation Space project, a 3-year program co-funded by the European Union’s Innovation for Enterprise Growth and Jobs program – “Innovate Jordan”.


Over 3 months, the study classified 275 startups within 21 main verticals including e-commerce, health technology, fintech, sportstech, agritech, cybersecurity, AI, aiming to enhance the entrepreneurship ecosystem in Jordan. The results will be updated periodically and made available on int@j’s website.


Int@j stated that qualified startups should be based in Jordan, provide intellectual property-based products or solutions, and be in the startup phase whether registered or not to join the study. According to the study, 57% of startups are in 5 main verticals. 


The study showed that 60% of the participating startups are in the growth phase, 25% have a minimum viable product, while the rest are between idea, pre-MVP and prototyping. Female participation in the startups reached 40%, and 35% of the startups joined an incubator or an accelerator.


Int@j launched the study with Orange Jordan’s support and an advisory committee, comprising the Crown Prince Foundation, Ministry of Digital Economy and Entrepreneurship, Ministry of Planning and International Cooperation, Ministry of Youth, Innovative Startups and SMEs Fund (ISSF) and Jordan Investment Commission.


The study’s result will contribute to paving the way for more successful Jordanian startups, as it helps understand the Kingdom’s entrepreneurship ecosystem and the main verticals that have future opportunities for growth and expansion. This study comes in line with Orange Jordan’s focus on the entrepreneurship sector for its active role in socioeconomic development and creating job opportunities for years to come.


The European Union funded the “Innovation Space” is a pioneering initiative in Jordan and a one-stop-shop for digital innovation and entrepreneurial support. It will introduce digital culture to the wider Jordanian public, foster digital skills, especially among women and youth, and promote and nurture entrepreneurship by identifying key opportunities for digital economic growth.

About Innovate Jordan programme:


The 'Innovation for Enterprise Growth & Jobs' (Innovate Jordan) is a EUR 20 million programme, funded by the European Union in Jordan. The programme’s overall objective is to support private sector-led innovation that could drive inclusive economic development and promote systematic change in the local enterprise and innovation ecosystem in Jordan. The Programme will be implemented until 2024, through three grants. The First Grant action, ‘Scale-Up Roadmap for Growing Enterprises’ (SURGE), is implemented by a consortium led by Endeavor Jordan in partnership with BeyondCapital and Oasis500. The Second Grant action, ‘Jordan Industry 4.0 & Digitalization Innovation Centre’, (InJo4.0) is implemented by a consortium led By SAM Engineering & Trade Co. in partnership with Amman Chamber of Industry, IBTECAR, Transition Technologies - Advanced Solutions and Tum Tech. The Third Grant action, “Innovation Space,” is implemented by Orange Jordan.






About Orange Jordan

Orange Jordan is the leading provider of telecommunications services in Jordan, with an ever-growing customer base of subscribers and a comprehensive portfolio of fixed, mobile and internet services. Additionally, Orange Jordan is Kingdom’s first in providing advanced business solutions such as security services, managed services, cloud computing and Internet of Things.

As part of its corporate strategy, Essentials 2020, launched in 2015, the company remains committed to connecting people to all that is essential to them. In order to fulfill this commitment, the company introduced a new era of connectivity solutions with Next-Generation-Networks (NGNs) in the form of Fiber-to-the-Home (FTTH), Fiber-to-the-Business (FTTB), and for the first time in the country in the beginning of 2018, the latest version of the fourth generation network, 4G+ to offer ultra-high-speed internet to connect Jordanians to the future with the fastest internet available through the most advanced infrastructure enforcing its position as the provider of the strongest internet in the Kingdom. Orange Jordan is part of Orange Group, which is one of the world’s main telecommunications operators. The company remains dedicated to supporting local organizations and sponsoring various events. To learn more, visit           



About Orange

Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2018 and 148,000 employees worldwide at 30 September 2019, including 88,000 employees in France. The Group has a total customer base of 268 million customers worldwide at 30 September 2019, including 209 million mobile customers and 21million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new "Engage 2025" strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions.


Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

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Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

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