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Ipsos Spotlight*Jordan - Views on Leisure & Entertainment

We are pleased to share with you the latest edition of Ipsos Spotlight*Jordan: Views on Leisure & Entertainment, exploring how Jordanians are spending their leisure time and what is shaping their choices and expectations around entertainment and experiences.

The findings reveal an evolving leisure landscape, with consumers increasingly looking beyond traditional activities and seeking experiences that offer variety, affordability, and value.

Notably, 72% rely on social media to discover entertainment options, highlighting the growing importance of digital engagement in shaping consumer choices. At the same time, 54% cite affordability and promotions as important factors when choosing entertainment venues, underscoring the growing role of value in leisure decisions.

The report offers further insights into the evolving leisure and entertainment landscape in Jordan, providing valuable perspectives for brands and businesses looking to engage consumers in this space.

More details can be found in the attached report and on : Spotlight*Jordan: Views on Leisure & Entertainment | Ipsos

We hope you find the findings insightful and useful in understanding the evolving leisure and entertainment landscape in Jordan!