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Ipsos Jordan 2026 Ramadan Handbook

We are pleased to share with you Ipsos’ Jordan 2026 Ramadan Handbook, part of their ongoing thought leadership and PR initiative.

This report explores how consumers across Jordan experience and navigate Ramadan, shedding light on key shifts in lifestyle, eating habits, shopping and financial behaviors, entertainment choices, and attitudes toward brands and advertising during the holy month.

As in previous editions, the handbook brings these dynamics to life through our five Ramadan personas, reflecting the diverse mindsets and behaviors shaping how people engage with Ramadan across Jordan today.

Notably, this year’s findings reveal that despite a strong perception of advertising clutter during Ramadan, advertisements continue to resonate with audiences. 

While consumers express mixed sentiments toward the intensity of the advertising landscape, certain brands clearly stand out, successfully creating meaningful connections and becoming strongly associated with the Holy Month.