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Ipsos 2026 World Cup Insights
Ipsos has released its latest report examining Jordanian fans' expectations and planned behaviors ahead of the FIFA World Cup 2026.
The report provides an in-depth analysis of how football fans in Jordan intend to engage with the tournament — covering match predictions, viewing preferences, media touchpoints, and sponsorship perceptions. It further presents five distinct fan personas that illustrate the varied ways Jordanians connect with football and the World Cup experience.
This report offers valuable insights for organizations seeking to understand and engage with the Jordanian football fan base during this major global sporting event.
Access the full report:
Or view the report on Ipsos's official website: Ipsos 2026 World Cup Survey – Jordan Edition